Guides
Research-backed guides on real estate photography, drone work, and listing media strategy. Written for East Valley realtors and FSBO sellers who want to know what works and why.
NAR says 20+ photos sell homes 32% faster. Zillow data says attention drops after 25-30. Wire Associates: the hero photo drives 40-50% of clicks. We cover the research, the psychology of the elimination effect, MLS photo order, composition rules, and a full East Valley drone shot list.
Read the guide →California AB 723 made undisclosed AI-altered listing photos a misdemeanor on January 1, 2026. Arizona has not passed a state law yet, but NAR Article 12, the Arizona Consumer Fraud Act, and ARMLS rules already apply. What you can edit safely, what needs disclosure, what is fraud.
Read the guide →More guides coming. Suggest a topic at our contact page.